[KBS News 9]

 No. 1 Company retaining the most market share in the global market. What is the success factor?   

 On KBS News 9, a medical device company, Ceragem was introduced as a top Korean company retaining the most market share in the global market. The survey for the company retaining the most market share in the global market - announced by the Ministry of Trade, Industry and Energy- is to investigate the number of the companies that retains the most market share in the global market out of the companies with product’s global market share ranking within the top 5. Ceragem has been ranked No. 1 on the list every year. Ceragem has been securing its reputation and business domain in this field. A continuous investment on R&D, customer-centered differentiated marketing, Human Resource Management are the success factors that enable Ceragem to hold the most market share in the global market. Ceragem will continue to make every effort to provide the best product and service to the global customers who pursue healthy and beautiful lives.

<[Excerpts from the report]>

This venture company manufactures the thermal massagers and medical devices. The company’s annual sales is over 200 billion won and over 90% of the products are exported to the overseas market in around 70 countries. This company’s products hold the most market share in the global market of this field. A continuous investment on R&D is the success factor.

<> Lee Wang-gu / President of Ceragem “Ceragem invests 5% of sales to the R&D. In addition, 20% of total employees are engaged in the research and development. I believe these are the secrets of the global leading company.”

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